Textbook of Urgent Care Management: Chapter 29, Developing Your Brand

By Kat Smith

The Textbook of Urgent Care Management is now offering individual chapters for sale. The full book, provides an expert business consulting guide to potential or existing urgent care clinic owners, managers & operators as well as investors. Learn how to more effectively run your immediate care or walk-in center as well as start incorporating urgent care services into your existing primary care practice. The chapters cover valuable information from industry experts on how to start, manage, and even sell your urgent care center.

Chapter 29 includes:

Developing Your Brand
- Why Brand?
- Brand Identity
- Visual Identity
- Brand Personality
- Brand Experience
- Branding in the Digital Age
- Tools of the Trade

• Language: English
• Publisher: BookBaby
• Release date: Mar 15, 2014
• ISBN: 9781940288635

Kat Smith

Katherine “Kat” Smith is formerly a co-host of a four year, syndicated morning radio program with ABC Radio Networks, Inc. Her Wednesday one hour show, A Woman’s Point of View, focused on relationships.Recently certified as a relationship coach Kat also created and manufactures a communication game for couples. She is native of New Orleans, who learned early that life is not fair, it’s just life. One of twelve siblings from ten fathers, Kat was born to a mother who’s own confusion with love created damaging patterns that she and her sisters repeated in their own relationships. Now she speaks to help women who cannot articulate or communicate their experiences with topics that concentrate on love and life enrichment, clarity of message in both career or personal relationships and recovery.Kat is the author of several books including Romantic Retreats in Texas, Seeds From Mama’s Garden and programs such as Love Perspective and Marketing Your Book & You, that support healthy emotional living along with self/book promotion.

Book preview

CHAPTER 29

Developing Your Brand

Kat Smith

from

CHAPTER 29

Developing Your Brand

Kat Smith

THE SUCCESS OF ANY business depends in large part on the end user’s ability to clearly distinguish one product from another in the marketplace and, on the basis of those distinctions, make a selection. Branding is the main tool used to distinguish your products from those of the competition. It’s why millions of people wake up every day and order a Starbucks coffee. It’s why your neighbor will only drive a Volvo. And it’s a tool you can use to make your urgent care center the community go-to.

DEVELOPING YOUR BRAND

Why Brand?

The three main purposes of branding are product identification, repeat sales, and new sales. Product identification is the cornerstone and, of these three, the most important. If no one recognizes your product or service in the market, you will be hard pressed to make any repeat or new sales. Branding helps you