Summary: Getting to Plan B: Review and Analysis of Mullins and Komisar's Book

By Must Read Summaries

The must-read summary of John Mullins and Randy Komisar's book "Getting to Plan B: Breaking Through to a Better Business Model".

This complete summary of the ideas from John Mullins and Randy Komisar's book "Getting to Plan B" shows how many businesses start out with one business plan in mind, but end up being successful doing something entirely different. In their book, the authors explain how you need to speed up the process of discovery. Even before you put pen to paper to write your business plan, test the five key components of your proposed model and get them right first. This way, you can start out with your revised and improved Plan B, saving you the time you would have spent trying to get your original plan A to work. This summary is filled with real life examples and useful tips to guide you in creating your perfect Plan B business plan.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business concepts

To learn more, read "Getting to Plan B" and make your first business plan the best it can be.

• Language: English
• Publisher: Must Read Summaries
• Release date: Dec 1, 1985
• ISBN: 9782806243324