Stress-Free Media: Harness the Global Power of the Internet

By Mandi Susman

There are specific marketing strategies that apply uniquely to Internet marketing. If you’re not staying on top of these strategies and implementing them, your website will not get traffic, and you’ll miss out on one of the most efficient, lucrative sources of new customers for your business. Stress-Free Media was written to provide business owners with a guide to help them harness the global power of the Internet to exponentially grow their company.

• Language: English
• Publisher: Mandi Susman
• Release date: Apr 23, 2014
• ISBN: 9780991214600

Mandi Susman

Mandi Susman has a passion for helping others and started Sus4Media in 2010 to help businesses in her neighborhood thrive, not just survive, in this turbulent economic climate. Since signing her first client, she has grown Sus4Media to provide social media marketing, video marketing, mobile and text marketing and search engine optimization to small and medium sized businesses from coast to coast. Mandi's first book, "Trade Secrets for Marketing Your Business Online" can be purchased through Amazon.com. Her second book: "Stress-Free Media: How to Harness the Power of the Internet to Gain a Global Presence" now available through Smashwords.com. Sus4Media's current clients include businesses in the health and fitness and technology industries as well as lawyers, writers and consumer product developers. Mandi is a frequent speaker, leading numerous workshops on social media and search engine optimization for entrepreneurs and small business owners throughout New York City and Westchester County.

Book preview

Stress-Free Media

Harness the Global Power of the Internet

Mandi Susman

Copyright © 2014 by Mandi Susman

Sus4Media, Inc.

Smashwords Edition

All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without written permission from the author, except for the inclusion of brief quotations in a review.

For more information on using the Internet to get more customers, contact Mandi Susman by visiting:

sus4media.com

www.facebook.com/Sus4Media

www.twitter.com/mandisusman

Table of Contents

Acknowledgments

Introduction

Why I Wrote this Book

Specific Marketing Strategies

Changes in Business

The Potential for Exponential Profit Growth

Statistics You Need to Know

Making Changes to Your Online Marketing Methods

Five Things Your Competitors Are Not Doing

Online Local Preeminence

Your Online Marketing Plan

Prior to Putting Your Online Marketing Plan in Place

Analyze Your Overall Online Marketing Plan

Analyze Your Online Marketing Plan for Each Product Line

Where to Start

Doing Detailed Keyword Research

Do Onsite Search Engine Optimization Updates

Add a Lead Capture System to Your Website

Do Personal Branding Changes

Tasks that Repeat

Social Media

LinkedIn

Google+

YouTube

Blogging

Press Releases

Article Marketing

Video Marketing

Mobile Marketing

Local SEO and Natural SEO

Directory Submission

Pay-Per-Click Campaigns

Report Generation, Testing and Tracking

Additional Traffic Strategies

Keeping On Top of Things

Outsourcing: The Answer to Easy Implementation

It’s All About Time

Choosing the Right Partner

Options in Outsourcing

Online Marketing for Local Business

Conclusion

Techniques to Increase Your Business’s Profits

Acknowledgments

As much as we would like to think our accomplishments are our own, we all need help in many different ways and I am no different. I owe most of where I am today to my family and especially the support of my husband, Rob Susman, and my mom, Margaret Tom. I would also like to thank Sheffra Williams for her encouragement and guidance, Deborah Pannell for her expert editing and friendship, Jen Dopazo for the terrific cover and Gerry Foster, branding superstar, for coming up with the title of this book.

I also want to thank my CEO Space family, all my friends and colleagues at the Sunshine Bronx Business Incubator and my colleagues and friends from my Monday night mastermind group. You have all helped get this book out to the world in ways you may never know.

My friends, fellow runners and writers on the Van Cortlandt Track Club have taught me determination, tenacity and stamina and I am forever grateful for these lessons.

Introduction

He’s in Johannesburg? Ask him if he does house remodeling, said Linda over Skype during our regular Monday night local internet marketers call.

Okay. I typed the question into the open chat box on Facebook and waited for an answer.

Not really, I mostly invest in apartment buildings, why do you ask? responded Rebaone.

I relayed the answer to Linda and asked her why she wanted to know what kind of real estate investing he did. She answered that she knew a construction project manager in Pretoria, just north of Johannesburg, who was looking for work. When I relayed this to Rebaone, he immediately asked for John’s contact information because he was preparing to bid on an apartment building that needed work and he wanted to have a contractor come look at the property to assess the extent and cost of the updates that would be needed.

Before the mastermind call was over, I had connected Rebaone with John and was feeling pretty excited about making this connection. In and of itself, it may not seem too extraordinary, certainly not a big enough deal to start a book, but what I left out was the fact that Linda was calling in from Florida, I was in the Bronx in New York and we had folks on the mastermind call in Peru, North Carolina and California. So we were able to make a global connection between a real estate investor in Johannesburg and a construction project manager in Pretoria. It was an incredible evening, one that solidified my commitment to being more globally focused and made me realize on a very personal level the power of the internet and social media in particular.

None of this would have happened if I hadn’t had the amazing opportunity this past July to go with my family to Johannesburg, South Africa. My mom was attending an entrepreneurial networking event there and offered to take us all with her. We started our trip with a 3-day safari (which was just incredible), but what made the biggest impression on me was the people we met.

While I still focus on local marketing, I now know that while my clients need help getting local traffic to their businesses (both online and in-person), the location of those clients can be anywhere around the globe. The internet and social media are continuing to provide new ways for business owners to grow and reach their ideal customers regardless of where that business is in the world. The content in this book is focused on helping small business owners get found online, targeting their local community. What I’ve added is how this may differ outside the US based on my experience in South Africa and with local marketers across the globe. My hope is that the world will continue to shrink, so we can use the best of what works from different localities and help improve the global economy through small business.

Why I Wrote this Book

I have had hundreds of conversations with business owners of just about every size, and I have found that all of them share the same frustrations about marketing their business online:

1. I don’t know anything about the Internet, so how am I supposed to figure out marketing online?

2. I just figured out the old rules for online marketing, now how am I supposed to keep up with the new ones?

3. Even if I can keep up with what the rules are, how can I possibly find the time every day to Tweet, post, pin, write a blog and draft a press release and still keep my business running?

4. If I decide to hire someone to do this for me, how can I be sure they