Standing Naked At 10 Below... Exposing Your Product In The Media

By Todd Edwards

“Standing Naked at 10 Below” is an informative guide that focuses on the process of getting your company or product exposed in the mainstream media for free without using a PR professional, buying airtime or obtaining costly media contact and distribution lists. It not only explains how you can look like an expert in your field, but it describes how, in an easy step-by-step way to book television and radio segments about your product, service or idea and to as well, get the newspapers, magazines and blogs to not only look at your company, product, service or idea, but to be interested enough to write a story about it. It also shows and explains in a detailed way how to write and design an effective pitch, how to create a winning media kit, how to obtain almost any media source contact (producers, editors, reporters, anchors, writers, bloggers) from any facet of the media industry that you’d like to acquire without spending a dime, how to create press releases that work, how to design a winning company overview, along with how to intertwine all of these facets into your pitch and finally, what to expect once you book the gig. This is all from the point of view of someone who was initially clueless about the process of product exposure in the media, to booking almost everything that he pitched on his own without the use or expense of any PR agency or affiliation.

• Language: English
• Publisher: Todd Edwards
• Release date: May 14, 2011
• ISBN: 9781458019516

Todd Edwards

Todd Edwards is the creator of the branded writing style Reality Rhyming® that’s based on the premise “If Your Life Was A Poem, What Would It Say?®” and “If Your Pet’s Life Was A Poem, What Would It Say?®” and is considered as a distinguished celebrity poet and an expert in his field. He has designed Reality Rhyming® personalized poems for celebrities such as: Elton John, Justin Timberlake, Oprah Winfrey, Ellen DeGeneres, Martha Stewart, Regis Philbin, Kelly Ripa, Suzanne Somers, Kathie Lee Gifford, NFL Commissioner Roger Goodell, Will I Am, Kelly Ripa, Bill Engvall, Maria Sharapova and many others, along with collaborating with more than 30 philanthropic organizations and charities. His work has been featured on Entertainment Tonight, the TODAY Show, ABC’s Extreme Makeover: Home Edition, NPR and numerous others, as well as being exposed in a vast amount of other media sources and outlets. Todd is also a member of the South Florida Writer’s Association and has his B.A. in Communication, his M.S. in Exceptional Student Education and his Ed.S in Educational Leadership all from Barry University in Miami Shores, Florida, while also working as an English and Writing teacher to Special Needs high school students for Miami-Dade County Public Schools. Todd is also a former USTA #1 state ranked (Florida) and top 10 nationally ranked (United States) tennis player in the 30’s Division of singles, doubles and mixed doubles.

Book preview

STANDING NAKED AT 10 BELOW

Exposing Your Product In The Media

By Todd Edwards, Ed.S

Copyright © Todd Edwards 2011 Smashwords Edition

TABLE OF CONTENTS

Overview

About The Author

Acknowledgement

Chapter Summaries

Chapter 1 – How to Design an Effective and Successful Media Pitch

Chapter 2 – Creating your Media Kit to Work as a Winning Tool

Chapter 3 – Researching Contacts through Social Media and Search Engines

Chapter 4 – The Value of Using an Informative Press Release

Chapter 5 – Designing a Creative Company Overview that Works

Chapter 6 – Congrats, You’re Booked

Chapter 7 – Happy Pitching

OVERVIEW

Imagine that you’re standing alone, cold and helpless in today’s difficult fiscal environment with an enormous amount of stress, frustration and anxiety being compiled upon you, like pressure from a vice as you’re being stripped down to nothing but your bare minimum. Now throw into the mix a bit of helpless uncertainty because the bills are starting to pile up and you have no clue how to generate more income in today’s extremely difficult economy to make it another day. What’s going to be your next move?

Have you ever felt like you were standing naked at ten below with that helpless feeling of not knowing what to do or where to go next? Scared that you might lose it all with that next important decision, shivering in fear because that particular move could be your last?

This is how many feel when it comes to exposing their company, product, idea or service in the mainstream media; they know they want to but either have no idea how, are too afraid of taking the costly risk of retaining an expensive PR firm or don’t have the money to spend. What these individuals don’t understand is that they don’t have to squander enormous amounts of money on PR to get their company or product exposed in the media. They can do it for free in a contemporary, fresh and modern do-it-yourself approach that worked for me and could work for you also!

Being as such, I want you to understand that there are numerous facets that entail the industry of PR, but the primary focus of Standing Naked At 10 Below is along the lines of a current day, informative guide, a cheat sheet of sorts that focuses solely on the process of publicizing your company or product and exposing it in the ever-changing mainstream media for free without using a PR professional, buying airtime or obtaining costly media contact and/or distribution lists. It not only explains how you can look like an expert in your field, but it describes how, in an easy step-by-step way to book television and radio segments and to as well, get the newspapers, magazines and blogs to not only look at your company, product, idea or service, but to be intrigued and interested enough to write a story about it.

Standing Naked At 10 Below not only connects and relates to any company, product, service or idea, but it shows and explains in a detailed way how to write and design an effective pitch, how to create a winning media kit, how to obtain almost any media source contact (producers, editors, reporters, anchors, writers, bloggers) from any facet of the media industry that you’d like to acquire without spending a dime, how to create press releases that work, how to design a winning company overview, along with how to intertwine all of these facets into your pitch and finally, what to expect once you book the gig with examples and non-examples in explicit and great detail. This is all from the point of view of someone who was initially clueless about the process of product exposure in the media, to booking almost everything that he pitched on his own without the use or expense of any PR agency or affiliation. It’s divided into seven chapters.

ABOUT THE AUTHOR

Todd Edwards is the creator of the branded writing style Reality Rhyming® that’s based on the premise If Your Life Was A Poem, What Would It Say?® and If Your Pet’s Life Was A Poem, What Would It Say?® and is considered as a distinguished celebrity poet and an expert in his field. He has designed Reality Rhyming® personalized poems for celebrities such as: Elton John, Justin Timberlake, Oprah Winfrey, Ellen DeGeneres, Martha Stewart, Regis Philbin, Kelly Ripa, Suzanne Somers, Kathie Lee Gifford, NFL Commissioner Roger Goodell, Will I Am, Blue Collar Comedy’s Bill Engvall, Maria Sharapova and many others, along with collaborating with more than 30 philanthropic organizations and charities. His work has been featured on Entertainment Tonight, the TODAY Show, ABC’s Extreme Makeover: Home Edition, NPR and numerous others, as well as being exposed in a vast amount of other media sources and outlets throughout the country. Todd is also a member of the South Florida Writer’s Association and has his B.A. in Communication, his M.S. in Exceptional Student Education and his Ed.S in Educational Leadership all from Barry University in Miami Shores, Florida, while also working as an English and Writing teacher to Special Needs high school students for Miami-Dade County Public Schools. Todd is also a former USTA #1 state ranked (Florida) and top 10 nationally ranked (United States) tennis player in the 30’s Division of singles, doubles and mixed doubles.