The Man Behind The Brand: Beer and Wine

By Doug Gelbert

Open a copy of the Information Please Almanac and turn to the chapter on famous people. 4000 names and you won't know hardly any. But what about names everyone knows? Pillsbury, Kellogg, Gerber. Nowhere to be found. How many names are more famous than Howard Johnson? Milton Bradley? Oscar Mayer? But who were these folks? Let’s take a look behind the names on our bottles of beer and wine...

• Language: English
• Publisher: Doug Gelbert
• Release date: Nov 29, 2010
• ISBN: 9781458154286

Book preview

The Man Behind The Brand – Beer and Wine

by Doug Gelbert

published by Cruden Bay Books at Smashwords

Copyright 2010 by Cruden Bay Books

All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system without permission in writing from the Publisher.

Open a copy of the Information Please Almanac and turn to the chapter on famous people. 4000 names and you won't know hardly any. But what about names everyone knows? Pillsbury, Kraft, Maytag, Hertz, Kellogg, Gerber. Nowhere to be found. How many names are more famous than Howard Johnson? Milton Bradley? Oscar Mayer? But who were these folks? Let’s take a look at the men behind the names on our beer and wine bottles...

Anheuser-Busch

Coors

Gallo

Guinness

Heineken

Miller

Molson

Paul Masson

Schlitz

Stroh's

Yuengling

And the man behind the brand is...

Eberhard Anheuser and Adolphus Busch

Georg Schneider, a German-born tavern owner, established the Bavarian Brewery in south St. Louis in 1852. The Mound City already had a rich history in beer going back 50 years and was clearly the leading malt city in the Midwest, ahead of Chicago and Milwaukee. The Bavarian Brewery was one of many neighborhood breweries.

From its inception Schneider struggled with the enterprise. In 1857 he