The Man Behind The Brand: In The Frig

By Doug Gelbert

Open a copy of the Information Please Almanac and turn to the chapter on famous people. 4000 names and you won't know hardly any. But what about names everyone knows? Pillsbury, Kraft, Gerber. Nowhere to be found. How many names are more famous than Howard Johnson or Milton Bradley? But who were these folks? Let’s take a look at the men behind the names we see when we open our refrigerators...

• Language: English
• Publisher: Doug Gelbert
• Release date: Nov 30, 2010
• ISBN: 9781458046147

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The Man Behind The Brand – In the Frig

by Doug Gelbert

published by Cruden Bay Books at Smashwords

Copyright 2010 by Cruden Bay Books

All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system without permission in writing from the Publisher.

Open a copy of the Information Please Almanac and turn to the chapter on famous people. 4000 names and you won't know hardly any. But what about names everyone knows? Pillsbury, Kraft, Maytag, Hertz, Kellogg, Gerber. Nowhere to be found. How many names are more famous than Howard Johnson? Milton Bradley? Oscar Mayer? But who were these folks? Let’s take a look at the men behind the names we see when we open our refrigerators...

Birdseye

Borden's

Breyer's

Flieshmann's

Jeno's

Oscar Mayer

Perdue/

Stouffer's

Swanson

Swift

Tyson

Van de Kamp's

And the man behind the brand is...

Clarence Birdseye

Clarence Birdseye had been coming to the Arctic north since vacation breaks from Amherst College, and later, as a naturalist for the United States Biological Survey. Now, in 1916, the 30-year old Birdseye returned to Labrador as a fur trader and medical missionary.

The house which the scientist and his young family occupied was but a tiny cottage perched on storm-gnawed rock above the Labrador Sea. Outside, the great grey wall of an Arctic winter pressed upon them. Here, amid the towering snowdrifts and biting Arctic wind, was born the most revolutionary idea in the history of food.

Birdseye hunted and fished to provide