Stop Chasing The Wind

By Scott Richards

Does your business will have an excellent product or service but don’t have the right strategies to hold onto the cash as it comes into the business. Many times the business owner does not even know why they are losing money and will continue to chase more sales to make more money.
Please don’t misunderstand me. I am not against trying to increase sales. Marketing is extremely important and should be in everything you do in business. However, marketing with poor financial control is futile. It is like chasing the wind.
This e-book is for those business owners who need to regain financial control of their business. They want to stop handing money out and start maximising their profit at the level they are at now. When the business has financial control increasing sales won’t like be chasing the wind but will be profitable and rewarding.

• Language: English
• Publisher: Scott Richards
• Release date: Apr 18, 2013
• ISBN: 9781301955701

Book preview

STOP CHASING THE WIND

Don't wait for more customers, maximise your business profits today!

By Scott Richards

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Smashwords Edition

Copyright © 2013 by Scott Richards. All rights reserved.

Smashwords Edition, License Notes

This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

Disclaimer

All information herein is educational and not advice. It is general information and has not taken into account your personal circumstances. Please seek independent financial advice regarding your own situation, or if in doubt about the suitability of an investment. The value of any investment and the income derived from it can go down as well as up. Never invest more than you can afford to lose and keep in mind the ultimate risk is that you can lose whatever you've invested. While useful for detecting patterns the past is not a guide to future performance. Some figures are forecasts and may not be a reliable indicator of future results.

HYPOTHETICAL OR SIMULATED PERFORMANCE RESULTS HAVE CERTAIN LIMITATIONS. NO REPRESENTATION IS BEING MADE THAT ANY STRATEGY WILL OR IS LIKELY TO ACHIEVE PROFIT OR LOSSES.

All rights reserved. This Document may not be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, in part or in whole, without explicit written permission of Knowledge to the authors except where permitted by law.

Table of Contents

Foreword

Great Business, Poor Financial Controls

-- Consider discounting

-- What does financial management look like for the typical small business?

Step 1: Develop a clear mission; build brand value through focus

-- The elements of your mission:

-- You don’t have a business; you have a brand

-- Building brand equity

-- Delivering on expectations, keeping promises

Step 2: What are your Critical Numbers?

-- Measuring the Only Really Important Thing – Your Return on Effort

-- The lifetime value calculation

-- A SWOT analysis

Step 3: Systemise & Strategise

-- The turnkey solution

-- How do you build a business that works without you?

-- What is Strategic Thinking?

Step 4: Find Your Unique Competitive Advantage

-- Looking at an online business:

-- Find your unique competitive advantage

-- Communicating your Competitive Advantage

-- Scenario