TELEVISION PROMOTION: How to Get Yourself, Your Business, or Your Organization Promoted on TV - the insider's guide to getting on TV

By Joe Lizura

Learn the insider secrets to cashing in on tens of thousands of dollars worth of FREE promotion by being featured on TV. This book will teach you how to get on TV and how to keep getting invited over and over again on to television in your city. Learn how free promotion and exposure can make you, your business, or your organization, a household name in your city!

Let's face it, what you don't know about getting free television promotion is hurting you because your competitors are on TV and you are not. Every morning there are medical experts, fitness experts, legal experts, chefs, teachers, doctors and more being featured on the news. This book will teach you why "They" are on TV and "You" are not. This book is the culmination of more than 27 years of television experience by one of the foremost television "insiders" and this "insider" will teach you what you need to know in order to get tens of thousands of dollars worth of free promotion each and every year.

• Language: English
• Publisher: Joe Lizura
• Release date: May 16, 2012

Joe Lizura

Joe Lizura is a 27 year television veteran, having worked on the air with NBC, CBS and ABC and has performed more than 2,000 live shots. Through the years, Joe has become an expert in teaching people and organizations how to prepare for and conduct live shots that are both entertaining for the viewer and exceptional at providing free promotion for the group being featured on tv.

Book preview

The

TELEVISION PROMOTION

SYSTEM

How to Get Yourself,

Your Business,

or Your Organization

Promoted on Television!

The insider’s guide to getting on TV

By

Joe Lizura

THE TELEVISION PROMOTION SYSTEM: How to Get Yourself, Your Business, or Your Organization Promoted on Television

Thank you for purchasing this book. Please remember that the information contained in this book, along with any suggestions, guidelines, or recommendations are made based solely upon the observations of the author gained through his 27 years of insider television experience.

While this book greatly details what the author has repeatedly observed as successful, there is no way to guarantee that you will achieve the same results.

This book is the work of the author and outlines actual experiences he intends to use as examples to demonstrate the effectiveness of television promotion and its benefits. Names and examples used will be both real and imaginary, and any resemblance to actual persons in the imaginary examples is entirely coincidental.

THE TELEVISION PROMOTION SYSTEM: How to Get Yourself, Your Business, or Your Organization Promoted on Television

By Joe Lizura

Copyright 2012 Joe Lizura

Smashwords Edition

All rights reserved. The use of this book and its contents are intended for the personal use of the consumer purchasing this publication. No part of this publication may be reproduced, or transmitted in any form or by any means, electronic, mechanical, recorded, scanned, or otherwise without the expressed written permission of the author. The scanning, audio recording, video recording, and distribution of this book by any means without the permission of the publisher or the author are illegal and punishable by law. Please purchase only authorized electronic editions of this publication.

Smashwords Edition, License Notes

This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you are reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for your understanding.

Cover Designed by: Susan Scharpf

Edited by: Joseph Dionisio

Visit the author’s website at:

http://www.PromotionOnTv.com

ISBN: (eBooks)

ISBN: (Printed Books)

DEDICATION

This book is dedicated to every Man, Woman, Mother, Father, Friend, Partner, Spouse, and ambitious Teenager who has ever launched their own business or made a charitable organization their labor of love. They say you can never understand another man’s journey until you have walked a mile in his shoes – Well, I have walked in your shoes, and I know all too well the untold thousands of hours it takes to start a company with nothing more than an idea and the dedication to bring that idea to life. I also dedicate this book to those whose blood, sweat, and all too often tears have been put into the charitable organizations and the fundraising benefits you have labored on.

Most importantly, I understand the need to help your endeavor in any way possible as it grows to success. Please use this book to make your journey on the road to success a little shorter.

THE TELEVISION PROMOTION SYSTEM: How to Get Yourself, Your

Business, or Your Organization Promoted on Television

TABLE OF CONTENTS

~ Chapter one ~

Prologue

~ Chapter two ~

About Me, the Author

~ Chapter three ~

Author’s Note

(Actually it’s my pep talk!)

~ Chapter four ~

Introduction to The Television Promotion System

(Yes, there really is a Santa Claus)

~ Chapter five ~

The Anatomy of a Television Station (Part One)

(Remember dissecting the frog in 7th grade?)

~ Chapter six ~

The Anatomy of a Television Station (Part Two)

(Back to explaining how the news department works)

~ Chapter seven ~

Analyze the Television Market in Your City

(You absolutely MUST do this to be successful)

~ Chapter eight ~

Analyze What You Have To Offer

~ Chapter nine ~

Befriend the Television Station

(It doesn’t take much to make us like you)

~ Chapter ten ~

The Secret Meeting

(There is one every day at every station)

~ Chapter eleven ~

Being Prepared

~ Chapter twelve ~

The Beauty of Being the Expert

~ Chapter thirteen ~

Be the Life of the Party

(Get ready to wear the lampshade)

~ Chapter fourteen ~

K.I.S.S. / M.I.S.S.

(Keeping it simple and making it simple –if only it were that simple)

~ Chapter fifteen ~

Getting Those Contacts

(It’s like mining for gold)

~ Chapter sixteen ~

What All Charitable Groups and Non-Profits MUST Do

(Because you have a few important items you must not forget)

~ Chapter seventeen ~

Learn How to Work the Calendar

~ Chapter eighteen ~

The Magic Move for Promotion

(When all else fails do this ONE thing)

(And, don’t even think about jumping ahead to this section)

~ Chapter nineteen ~

A Few Important Odds and Ends

(Including the subject of indirect promotion)

~ Chapter twenty ~

Answer These Key Questions or Start Over Again

(Yes, it’s that important)

~ Chapter one ~

PROLOGUE

There’s an old saying that goes something like this, The definition of a fool is a person who knows the cost of everything, and the value of nothing. At least I think that’s how it goes, but regardless, I believe you get the point – it isn’t the cost of something that’s important, but it’s the value that matters.

The only reason I bring up that quote is because I want you to remember it, partly because if all goes well, I’ll be ending the book with that quote and hopefully, it will give you that warm fuzzy feeling that all authors hope to get when you finish their book.

I bring up that quote because I remember a few years ago being called into a meeting by the CEO of an organization that I was helping as they launched a charitable foundation. I happened to be their television spokesperson for the foundation as well as a consultant for a number of their fundraising events. It was a brilliant promotion, that we had developed and they had been featured live on local newscasts multiple times over the course of several months.

To my amazement, the meeting I was called into that day was about Cost and Value. As it turns out, several members of the foundation had to wake up early to be on TV to promote an upcoming, event and they were complaining about it! I couldn’t believe what I was hearing – this organization had been Live on television during the morning newscasts, essentially getting free promotion, for the better part of 3 months.

So I sat down and asked what the concern was from the board members of the foundation, and the CEO said they were wondering whether it was worth it for them to wake up early.

I definitely tried very hard not to laugh as I took out a sheet of paper and a pen and illustrated the following; Well I said, Let’s take a look and see. I began to write on the paper. You’ve had 12 days where you have been ‘Live’ on television during the news promoting your event, and during most of those days your organization was featured two or three times.

As I continued, I needed to take out my calculator. Let’s see, I said, You’ve been featured live about 24 times over 12 days and each live shot is about 3 minutes long; that means you’ve had 24 (live shots) X 3 minutes each, or 72 minutes worth of TV time. He looked at the paper, Yes that seems about right.

Well, I said, What do you think that’s worth? He looked at me and said he had no idea. Let’s figure it out, I told him. Let’s see, you’ve had 72 minutes of live TV time … or in terms of 30 second commercials, you’ve had 144 commercials! Then I said, With all due respect, a commercial runs about $600 dollars; so if we do the math, you’ve had $86,400 worth of FREE PROMOTION over the course of the last few months – and some of your people are complaining about waking up early?!

Not anymore, he said.

[Back to Top]

~ Chapter two ~

ABOUT ME, THE AUTHOR

I’m actually one of those rare people who has spent their entire working life (after graduating college) working in the television business. With the exception of selling Burpee seeds door to door when I was 11, delivering newspapers when I was 12, mowing my grandmother’s lawn when I was 14, working for McDonald’s when I was 16, and then United Parcel Service for a couple of years in college, when I was 19 - I have always been in the television business, actually for more than 27 years now.

What does someone actually do for 27 years in the television business? Well, when you’re a weatherman you do the weather every day, and you also do Live Shots … lots and lots and lots and lots of Live Shots, thousands and thousands of Live Shots to be exact. Oh yes, that’s what weathercasters do … we go Live everywhere from Walk-a-Thons to Oktoberfest parties to New Year’s Eve fireworks celebrations to Girl Scout cookie sales to summer picnics and grand openings of theme parks. I’ve gone live everywhere from juggling with the clowns at the Ringling Bros. Circus, to the newsroom with chefs cooking live on TV; and there is one thing that every live shot has done – And do you know what that is? Every single Live Shot on television, or guest appearance in the television studio of the local news, has given someone or some group FREE promotion!

So why should you learn from me, weatherman Joe Lizura, about how to get free promotion and how valuable it is?

Because I am going to teach you the insider secrets that will help you get free promotion on television! Quite frankly, you need to learn everything I am going to teach you in this book, because I learned myself very early on about the value of this free promotion. If harnessed and used properly, the techniques in The Television Promotion System can help a group, an organization, or even a professional individual become a household name.

I’m also not at all embarrassed to say that I have harnessed this power of free promotion to help charitable organizations raise Millions of Dollars during my career.

I even used the promotional techniques I am going to teach you in this book to create my own charitable event called The Joe Lizura Charity Golf Classic – Benefitting Children’s Hospital. Along with my good friend, Tom Collier, and some of the promotional techniques found in this book, we raised nearly $1,000,000 for San Diego’s Rady Children’s Hospital – and we did it in just 5 years! I’ve even written a book about how to run a fantastically successful charitable golf tournament as well – and you should read it if you want to learn how to raise money in a golf tournament using proper planning and effective promotion. That book is called "How to ……. At the very least, if you know someone raising money through a charity golf tournament, you MUST have them read it.

To learn a little more about some of the charitable groups I have helped through the years, using the same techniques you will learn, visit my promotion system website at:

www.PromotionOnTV.com

So what’s the first step to take?

Read this book. Then when you are finished, it would be a good idea to read it all over again a second time. Try to memorize the techniques this book teaches you, and make a conscious effort to force yourself to consider them in everything you do, until eventually, all of your planning takes into consideration possible television promotion.

Keep a notebook near you as you read this book, because there are a lot of great ideas that are going to pop into your head – and you’ll forget them if you don’t write them down.

I also don’t want you to contacting ANY television