How To Become A Nightclub Promoter

By Anthony Coe

Have you have ever been to an exclusive Hollywood or New York night club where the only way you could get in is if your name was on the VIP list? And unless you were on the right list you had to wait in a long line. Then the all powerful promoter walks out and scans the line.

This is the original and only book which take you step by step on how to produce and promote your own show.

• Language: English
• Publisher: First Run Publishing
• Release date: Aug 24, 2009
• ISBN: 9780982413234

Book preview

How to Become a

Nightclub Promoter

By Anthony J. Coe

ESN: 36856-080823-285698-70 (eBook serial number)

EBook Registered at Numly.com

Copyright © 2008 - 2009 by First Run Publishing

All rights reserved

Smashwords edition

Smashwords Edition, License Notes This eBook is licensed for your personal enjoyment only. This eBook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person you share it with. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then you should return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

Forward

Have you have ever been to an exclusive Hollywood or New York night club where the only way you could get in is if your name was on the VIP list? And unless you were on the right list you had to wait in a long line. Then the all-powerful promoter walks out and scans the line. Everyone tries their best to look like they are one of the In-crowd as the promoter points and says, You, you and you … in.

One of two thoughts may have crossed your mind as you are left standing out in the cold. The first is who does he or she think they are? I’m by far better looking than that one. Or you may have thought; Wow! It must be awesome to be that promoter." If you’re stuck on the first thought, you have more issues than this book can cover.

I’ve been a club promoter since 2002. I don’t promote at any one club. Why limit yourself? If you promote for one club, you are basically their employee. I’m going to show you how to work your own hours, have fun and for the most part determine your own income.

When I started out, there was no one who was willing to help me out by showing me the ropes. I wasn’t looking for any super-secret insider scoops; I just wanted to know the basics. I finally got a gig as a street promoter, passing out flyers, for a cabaret show. I did what most street promoters fail to do. I closed my mouth and opened my eyes. The biggest mistake most street promoters make is over selling themselves. They spend countless hours trying to show the promoter that they can run the entire shows themselves.

Promoters are very secretive creatures, and for good reasons. Our job is super easy. The street teams and sub-promoters do half the work. However, as a promoter you assume all of the risk. A failed event can cost a promoter anywhere from a few hundred dollars to a few thousand. However a successful event can bring in up to $3,000.00 at the door. I’ll show you how to minimize your losses later in this book.

Before we get started I must tell you, this is not a get rich quick book. I highly suggest you start out doing this in your spare time. It can take several years before you can fully support yourself as a promoter.

Chapter 1: How to use this book

This book started out as an article I wrote for Associated Content in 2006. What I found was that promoters were reading the article and using it as a basic manual. So instead of just sitting down and writing a basic how to book, I wrote this to be used as workbook that can be referenced. I’ve included some basic forms that you are free to use as-is or modify to fit your needs.

The book is written in sections, so as you actually go out and put this new found knowledge to use, you can easily find the section you need for reference.

What I say in this book is by no means the gospel on how things work. As you start promoting for yourself, you will modify, change, add or even disregard those things that work or don’t work for you.

If you ask a hundred promoters how they do what they do, you will get a hundred variations. This book is only a general overview on how things work. As questions arise, hopefully you will have enough information that you will have an idea of where to start to get the answers you will need.

Chapter 2: Getting Started

Before you run out and start booking your first event there are some things you need to consider. For example, what type of event do you want to put on? What is your budget going to be? Who else is interested in the type of event I want to put on? Do I need insurance? Do I need a license? How do I book a band? How do I advertise? How am I going to find the time to do this all by myself?

This is most likely your first venture. Do not try to swim with the big sharks. Stay away from the major nightclub spots. Promoters are very territorial and will do everything they can, ethical or not, to stop you from succeeding. This is not to say that you will never get to the level where you can hold your own, but you will need a fan base first. I will go into how to develop that in chapter 6.

The first thing you should focus on is what type