Grow: How Ideals Power Growth and Profit at the World's Greatest Companies
By Jim Stengel
()
Currently unavailable
Currently unavailable
About this ebook
Ten years of research uncover the secret source of growth and profit …
Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term.
Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500.
Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy.
Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others.
Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.
Related to Grow
Related ebooks
Grow (Review and Analysis of Stengel's Book) Rating: 0 out of 5 stars0 ratingsThe Purpose Revolution: How Leaders Create Engagement and Competitive Advantage in an Age of Social Good Rating: 5 out of 5 stars5/5Noble Enterprise: The Commonsense Guide to Uplifting People and Profits Rating: 0 out of 5 stars0 ratingsUpstream Marketing: Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation Rating: 5 out of 5 stars5/5Now, Build a Great Business! (Review and Analysis of Thompson and Tracy's Book) Rating: 0 out of 5 stars0 ratingsSummary: Less Is More: Review and Analysis of Jennings' Book Rating: 0 out of 5 stars0 ratingsThe Leader Architect: The Right People in the Right Place Doing the Right Stuff at the Right Time Rating: 0 out of 5 stars0 ratingsDecision Intelligence Selling: Transform the Way Your People Sell Rating: 5 out of 5 stars5/5Think to Win: Unleashing the Power of Strategic Thinking Rating: 0 out of 5 stars0 ratingsIrresistible: The Seven Secrets of the World's Most Enduring, Employee-Focused Organizations Rating: 4 out of 5 stars4/5Everyone Is A Business: Orchestrating Innovation In Your Life, Career And Business Rating: 5 out of 5 stars5/5MBA in a Box (Review and Analysis of Kurtzman, Rifkin and Griffith's Book) Rating: 0 out of 5 stars0 ratingsLove Mondays: Liberated at Work Rating: 0 out of 5 stars0 ratingsConnecting Profit with Purpose: How to create a world-changing business Rating: 0 out of 5 stars0 ratingsThe Genius Is Inside.: A High Performance Step-By-Step Strategy Guide for Small and Medium Size Companies. Rating: 0 out of 5 stars0 ratingsThe Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities Rating: 0 out of 5 stars0 ratingsTop Performance: How to Develop Excellence in Yourself and Others Rating: 0 out of 5 stars0 ratingsHelp Them Grow or Watch Them Go: Career Conversations Organizations Need and Employees Want Rating: 3 out of 5 stars3/5Inspired People Produce Results: How Great Leaders Use Passion, Purpose and Principles to Unlock Incredible Growth Rating: 0 out of 5 stars0 ratingsCorporate Imagination Plus Rating: 0 out of 5 stars0 ratingsGood to Grow: Reorienting Your Business for Unstoppable Growth Rating: 0 out of 5 stars0 ratingsThe Most Common Entrepreneurial Mistakes and How to Avoid Them Rating: 0 out of 5 stars0 ratings8 Key Habits of High Performing Organizations Rating: 0 out of 5 stars0 ratings1+1=3 The New Math of Business Strategy: How to Unlock Exponential Growth through Competitive Collaboration Rating: 4 out of 5 stars4/5Mind the Gap: Unleashing Limitless Business Performance Through Organizational Capabilities Rating: 0 out of 5 stars0 ratingsStart with Who: How Small to Medium Businesses Can Win Big with Trust and a Story Rating: 0 out of 5 stars0 ratingsThe Age of Influence: The Power of Influencers to Elevate Your Brand Rating: 0 out of 5 stars0 ratingsThe Real-Life MBA (Review and Analysis of the Welches' Book) Rating: 5 out of 5 stars5/5Elevated Economics: How Conscious Consumers Will Fuel the Future of Business Rating: 0 out of 5 stars0 ratingsGreat Ceos Are Lazy: How Exceptional Ceos Do More in Less Time Rating: 4 out of 5 stars4/5
Marketing For You
Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5The Millionaire Next Door Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5Quiet Leadership: Six Steps to Transforming Performance at Work Rating: 4 out of 5 stars4/5Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5Robert Cialdini's Influence: The Psychology of Persuasion Summary Rating: 4 out of 5 stars4/5Built to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 0 out of 5 stars0 ratingsThe YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5Pre-Suasion: A Revolutionary Way to Influence and Persuade Rating: 4 out of 5 stars4/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5How to Start a Nonprofit Organization: The Complete Guide to Start Non Profit Organization (NPO) Rating: 4 out of 5 stars4/5Ogilvy on Advertising in the Digital Age Rating: 5 out of 5 stars5/5Propaganda Rating: 4 out of 5 stars4/5Win In Court Every Time Rating: 5 out of 5 stars5/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5The Passive Income Playbook Rating: 5 out of 5 stars5/5Six Figure Blogging Blueprint Rating: 5 out of 5 stars5/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5Mastering ChatGPT: 21 Prompts Templates for Effortless Writing Rating: 5 out of 5 stars5/5Traction: Quadruple Your Business Immediately With These Marketing Techniques Rating: 2 out of 5 stars2/5
Reviews for Grow
0 ratings0 reviews