A few months into his role as Strategist at TBWA\NZ, Lloyd Thomason feels right at home and confident in his “fresh approach” to strategic direction at the disruption agency. Lloyd has worked in the ad industry since 2016, having started out as an Assistant Planner at Barnes, Catmur & Friends (now BC&F Dentsu), where he developed a passion for behavioural economics. Following a stint at FCB working in government/behaviour change, he jumped ship to TBWA\NZ.
“The great work coming
