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    MDM for Customer Data: Optimizing Customer Centric Management of Your Business
    MDM for Customer Data: Optimizing Customer Centric Management of Your Business
    MDM for Customer Data: Optimizing Customer Centric Management of Your Business
    Ebook136 pages1 hour

    MDM for Customer Data: Optimizing Customer Centric Management of Your Business

    By Kelvin K. A. Looi

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    About this ebook

    Practical and informal, this manual clearly defines Master Data Management (MDM), a set of processes and tools that consistently define and manage the nontransactional data entities of an organization. Demonstrating how to implement MDM and how to make it complement other IT solutions, this handbook proves that MDM is a fascinating and up-and-coming approach that allows organizations to run customer-centric business operations. With chapters on data governance, MDM data domains, and customer-data case studies, this reference will appeal to programmers, chief information officers, and information technology architects and managers.

    LanguageEnglish
    PublisherMC Press
    Release dateMar 1, 2012
    ISBN9781583476888
    MDM for Customer Data: Optimizing Customer Centric Management of Your Business

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      MDM for Customer Data - Kelvin K. A. Looi

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