If there were a tombstone for this episode it would read “here lies Master Data Management,” But would you agree?In this episode, join Tim, Juan, and special guest Malcolm Hawker from Profisee, will discuss the history of master data management, the buzzwords surrounding it, and where it’s headed, assuming it’s still alive.Key Takeaways:[00:01 - 00:54] Introduction[02:31 - 04:55] Toast to sun on the beach[05:21 - 10:09] What's something in the world that is popular or trending that really needs to fade away and RIP?[10:36 - 13:33] How do we define MDM today?[16:43 - 19:52] How did we get here? Understanding the history of how MDM began[20:50 - 24:04] Governance: Where do we start? Approaches to figuring out how to decentralize[26:52 - 29:51] With the single version of the truth and for each context, how do we preserve the data integrity across independent or interconnected functions?[30:45 - 34:35] How data modeling and MDM apply to new capabilities such as data sharing and DBT[39:43 - 43:13] What does data ownership mean?[46:27 - 56:08] Lightning round[59:20 - 01:01:56] Advice, and important resources