The Snowball Effect: Communication Techniques to Make You Unstoppable

By Andy Bounds

The long-awaited follow-up to the international bestseller The Jelly Effect

Communication is supposed to cause something. That’s the point of it. So, what do you want to achieve following your communication? Do you want someone to answer ‘yes’? Do you want to improve your relationships? Do you want people to understand exactly what you’re talking about, first time? Whatever you want to achieve, you’ll need decent communication to get there, and expert and bestselling author Andy Bounds shows us exactly how to nail our communication. Using the same conversational style that made The Jelly Effect so popular, The Snowball Effect is packed with short, rapid fire sections complete with visuals and special features to help us get serious results from our communication.

The Snowball Effect explains how to:

• Persuade people to say “yes” more quickly, more often
• Enjoy your job more – because you’ll be calling the shots for a change
• Remove the communication frustrations you feel all too often
• Get more done, more quickly – because you’re getting people on your side faster (these techniques have saved people at least one month every year).

• Language: English
• Publisher: Wiley
• Release date: Feb 20, 2013
• ISBN: 9780857083999

Reviews for The Snowball Effect

[hashford_2 · Rating: 5 out of 5 stars]

As an example of good communication, this book excels! And as such, it is a good advertisement for its content.The material is arranged in very short chapters – one idea at a time that you can absorb and think about before going on to the next. Each chapter presents one situation or problem, suggests ways of addressing it, gives an example or two, and summarises what you have just learned.Bounds is particularly rich in his use of metaphor to help you remember things or get you motivated. The title itself is a good example – making change is like building a snowball; you start with the core idea, then you roll it along adding layers as you go. If you try to make a lot of changes at once then they may not stick.. In the introduction, Bounds suggests that you can either read it cover to cover, or you can dip into particular chapters to help you deal with an upcoming communication situation. In practice, I did a mixture of both, and found it both thought-provoking and helpful.