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    Business Plans For Dummies
    Business Plans For Dummies
    Business Plans For Dummies
    Ebook628 pages7 hours

    Business Plans For Dummies

    By Paul Tiffany, Steven D. Peterson and Colin Barrow

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    About this ebook

    A full updated and extended second edition of an established UK bestseller Business Plans For Dummies 2nd Edition features new and updated information on formulating a solid business plan to build a secure business – even in an economic downturn. Complete with a brand new business plan template to get you started this expert guide offers fresh advice on reading the competitive marketplace and assessing your business in the current economic climate. It walks you step-by-step through every aspect of planning achievable business goals and diversification strategies, identifying trends, exploring new technologies and advertising routes, and predicting your business’ commercial future. Whether you’re looking to start up a small business or streamline an existing one this book is all you need to boost your business know how and prepare a watertight plan. 

    Business Plans For Dummies 2nd Edition contains new and updated information on:

    Determining Where You Want to Go

    1. Starting Your Business Plan
    2. Charting the Proper Course
    3. Setting Off in the Right Direction

    Sizing Up Your Marketplace

    1. Checking Out the Business Environment
    2. Taking a Closer Look at Customers
    3. Dividing Customers into Groups
    4. Scoping Out Your Competition

    Weighing Your Company’s Prospects

    1. Establishing Your Starting Position
    2. Focusing On What You Do Best
    3. Figuring Out Financials
    4. Forecasting and Budgeting 

    Looking to the Future

    1. Preparing for Change
    2. Thinking Strategically
    3. Managing More Than One Product

    A Planner’s Toolkit

    1. Making Your Business Plan Work
    2. Learning from Others: A Sample Business Plan

    The Part of Tens

    1. Ten Questions to Ask About Your Plan
    2. Top Ten Business-Planning Never-Evers
    3. Ten of the Best-Planned Organisations Around
    LanguageEnglish
    PublisherWiley
    Release dateFeb 4, 2011
    ISBN9781119997559
    Business Plans For Dummies
    Author

    Paul Tiffany

    Paul Tiffany, PhD, is a professor of management at the Haas Business School, UC Berkeley, and an Adjunct Professor at the Wharton School, University of Pennsylvania.

    Read more from Paul Tiffany

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      Business Plans For Dummies - Paul Tiffany

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