Imaginative Communities: Admired cities regions and countries
Written by Robert Govers
Narrated by Erich Favel
()
About this audiobook
Americans are loud. Amsterdam equals sex, drugs, and rock & roll. Mexicans are lazy and Germans are boring, but punctual. Paris is romantic, Wuhan infectious, Ukrainians heroic, and New Zealand untouched.
This is the way people around the world think about cities, regions and countries and the communities that live there; through cliches and stereotypes. It can be frustrating and hindering trade, diplomacy, investment, tourism, or talent attraction. Many believe that such image problems can be resolved with advertising campaigns, but the classic tourism promotion model is broken and insufficient. This book explains what works and what doesn’t when it comes to improving the reputation of cities, regions, and countries. It does so without the use of jargon and with reference to numerous case-studies. The book primarily aims to inspire readers and offer them a broad overview of an issue in modern society that is of interest and relevance to all of us: the reputation of our communities.
Tables and figures: download from www.imaginativecommunities.com/tables
Related to Imaginative Communities
Related audiobooks
The Decade Of Do: A new era for marketing and communications Rating: 0 out of 5 stars0 ratingsFrom 1960 to 2060 The History Of The Internet, Bits and Bobs, and Beyond Rating: 0 out of 5 stars0 ratingsThe Founder's Mentality: How to Overcome the Predictable Crises of Growth Rating: 4 out of 5 stars4/5Making a Metaverse That Matters: From Snow Crash & Second Life to A Virtual World Worth Fighting For Rating: 0 out of 5 stars0 ratingsThe Swipe-Right Customer Experience: How to Attract, Engage, and Keep Customers in the Digital-First World Rating: 0 out of 5 stars0 ratingsSummary of Ajay Agrawal's Power and Prediction Rating: 0 out of 5 stars0 ratingsMapping Innovation: A Playbook for Navigating a Disruptive Age Rating: 4 out of 5 stars4/5Choose Your Customer: How to Compete Against the Digital Giants and Thrive Rating: 0 out of 5 stars0 ratingsThe Elements of Voice First Style: A Practical Guide to Voice User Interface Design Rating: 0 out of 5 stars0 ratingsInnovating Innovation: Leadership Tools for Moving Your Business Forward and Making Change Happen Rating: 0 out of 5 stars0 ratingsThe Unintended Consequences of Technology: Solutions, Breakthroughs, and the Restart We Need Rating: 0 out of 5 stars0 ratingsThe AI Evolution: The End of Old Jobs and the Rise of New Opportunities Rating: 0 out of 5 stars0 ratingsSummary of Henry Kissinger, Eric Schmidt, and Daniel Huttenlocher’s The Age of AI Rating: 0 out of 5 stars0 ratingsThe Zero Transaction Cost Entrepreneur: Powerful Techniques to Reduce Friction and Scale Your Business Rating: 0 out of 5 stars0 ratingsSUMMARY - Don’t Make Me Think: A Common Sense Approach To Web Usability By Steve Krug Rating: 0 out of 5 stars0 ratingsInnovation X: Why a Company's Toughest Problems Are Its Greatest Advantage Rating: 0 out of 5 stars0 ratingsThe End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution Rating: 0 out of 5 stars0 ratingsThink Bigger: Developing a Successful Big Data Strategy for Your Business Rating: 3 out of 5 stars3/5Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit Rating: 0 out of 5 stars0 ratingsSummary of Kai-Fu Lee & Chen Qiufan's AI 2041 Rating: 0 out of 5 stars0 ratingsDelivering Business Analytics: Practical Guidelines for Best Practice Rating: 0 out of 5 stars0 ratingsThriving in the Gig Economy: How to Capitalize and Compete in the New World of Work Rating: 5 out of 5 stars5/5Branded!: How Retailers Engage Consumers with Social Media and Mobility Rating: 0 out of 5 stars0 ratingsPretty Good Jokes Rating: 5 out of 5 stars5/5Culture Through Crisis: One Team's Commitment to Winning With Purpose Rating: 0 out of 5 stars0 ratingsData Driven: How Performance Analytics Delivers Extraordinary Sales Results Rating: 4 out of 5 stars4/5Enchanted Objects: Design, Human Desire, and the Internet of Things Rating: 0 out of 5 stars0 ratingsUnfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World Rating: 0 out of 5 stars0 ratings
Social Science For You
The Fourth Turning Is Here: What the Seasons of History Tell Us about How and When This Crisis Will End Rating: 4 out of 5 stars4/5All the Light We Cannot See: A Novel Rating: 4 out of 5 stars4/5Own It All: How to Stop Waiting for Change and Start Creating It. Because Your Life Belongs to You. Rating: 4 out of 5 stars4/5The Song of Achilles: A Novel Rating: 4 out of 5 stars4/5Come As You Are: Revised and Updated: The Surprising New Science That Will Transform Your Sex Life Rating: 5 out of 5 stars5/5The Name of the Wind Rating: 4 out of 5 stars4/5The Overstory Rating: 4 out of 5 stars4/5Cultish: The Language of Fanaticism Rating: 4 out of 5 stars4/5The Perfection Trap: Embracing the Power of Good Enough Rating: 5 out of 5 stars5/5The Hate U Give Rating: 5 out of 5 stars5/5Demon Copperhead: A Novel Rating: 5 out of 5 stars5/5Razorblade Tears: A Novel Rating: 5 out of 5 stars5/5Waking Up: A Guide to Spirituality Without Religion Rating: 4 out of 5 stars4/5Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge and the Teachings of Plants Rating: 5 out of 5 stars5/5Guns, Germs and Steel: The Fates of Human Societies Rating: 4 out of 5 stars4/5How to Do Nothing: Resisting the Attention Economy Rating: 4 out of 5 stars4/5The Deepest Well: Healing the Long-Term Effects of Childhood Adversity Rating: 5 out of 5 stars5/5Attention Span: A Groundbreaking Way to Restore Balance, Happiness and Productivity Rating: 4 out of 5 stars4/5Being Mortal: Medicine and What Matters in the End Rating: 5 out of 5 stars5/5Parable of the Sower Rating: 5 out of 5 stars5/5Radiolab: Journey Through The Human Body Rating: 4 out of 5 stars4/5The Kingdom, the Power, and the Glory: American Evangelicals in an Age of Extremism Rating: 5 out of 5 stars5/5The Road Rating: 4 out of 5 stars4/5You're Cute When You're Mad: Simple Steps for Confronting Sexism Rating: 4 out of 5 stars4/5The Year of Magical Thinking Rating: 4 out of 5 stars4/5The New Jim Crow: Mass Incarceration in the Age of Colorblindness, 10th Anniversary Edition Rating: 5 out of 5 stars5/5The Radium Girls: The Dark Story of America's Shining Women Rating: 4 out of 5 stars4/5An Indigenous Peoples' History of the United States Rating: 4 out of 5 stars4/5The Left Hand of Darkness Rating: 4 out of 5 stars4/5Radiolab: Mixtape: How The Cassette Changed The World Rating: 4 out of 5 stars4/5
Reviews for Imaginative Communities
0 ratings0 reviews