Audiobook3 hours
Propaganda - Original Edition
Written by Edward Bernays
Narrated by Dalan Decker
Rating: 4 out of 5 stars
4/5
()
About this audiobook
This is the all original edition. The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.
A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995) pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed, "engineering of consent." During World War I, he was an integral part of the US Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy". The CPI would become the blueprint in which marketing strategies for future wars would be based upon.
Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, as well as his uncle, Sigmund Freud, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science, and education. To listen to this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.
A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995) pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed, "engineering of consent." During World War I, he was an integral part of the US Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy". The CPI would become the blueprint in which marketing strategies for future wars would be based upon.
Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, as well as his uncle, Sigmund Freud, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science, and education. To listen to this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.
Author
Edward Bernays
Edward Louis Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations". Bernays was named one of the 100 most influential Americans of the 20th century by Life.
Related to Propaganda - Original Edition
Related audiobooks
Crystallizing Public Opinion: Complete and Original Edition Rating: 0 out of 5 stars0 ratingsPropaganda Rating: 4 out of 5 stars4/5Network Propaganda: Manipulation, Disinformation, and Radicalization in American Politics Rating: 4 out of 5 stars4/5After the End of History: Conversations with Francis Fukuyama Rating: 5 out of 5 stars5/5Crystallizing Public Opinion Rating: 4 out of 5 stars4/5The Rape of the Mind: The Psychology of Thought Control, Menticide, and Brainwashing Rating: 4 out of 5 stars4/5Rules for Radicals: A Practical Primer for Realistic Radicals Rating: 4 out of 5 stars4/5The Prince Rating: 0 out of 5 stars0 ratingsPsychology of Revolution Rating: 0 out of 5 stars0 ratingsThe Crowd : A Study of the Popular Mind Rating: 4 out of 5 stars4/5Strategy Masters: The Prince, The Art of War, and The Gallic Wars Rating: 4 out of 5 stars4/5Generations: The History of America's Future, 1584 to 2069 Rating: 5 out of 5 stars5/5The Psychology of Totalitarianism Rating: 5 out of 5 stars5/5Public Opinion Rating: 4 out of 5 stars4/5Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company Rating: 4 out of 5 stars4/5Carl von Clausewitz: The Life and Legacy of the Prussian General Who Wrote On War Rating: 5 out of 5 stars5/5The Globalist: Peter Sutherland – His Life and Legacy Rating: 0 out of 5 stars0 ratingsThe Leadership Campaign: 10 Political Strategies to Win at Your Career and Propel Your Business to Victory Rating: 5 out of 5 stars5/5The General Theory of Employment, Interest, and Money Rating: 0 out of 5 stars0 ratingsIdeological Fixation: From the Stone Age to Today's Culture Wars Rating: 0 out of 5 stars0 ratingsThe White Working Class: What Everyone Needs to Know Rating: 4 out of 5 stars4/5Dark Psychology and Psychological Warfare: How to Understand Manipulation, Deception, and Propaganda Rating: 5 out of 5 stars5/5The Influence of Soros: Politics, Power, and the Struggle for an Open Society Rating: 4 out of 5 stars4/5The New Road to Serfdom: A Letter of Warning to America Rating: 5 out of 5 stars5/5The True Believer: Thoughts on the Nature of Mass Movements Rating: 3 out of 5 stars3/5On War Rating: 5 out of 5 stars5/5The Prince Rating: 5 out of 5 stars5/5The Dirty Secrets of the Financial Elite Rating: 5 out of 5 stars5/5
Marketing For You
The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5$100M Leads: How to Get Strangers to Want to Buy Your Stuff Rating: 5 out of 5 stars5/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5The Freedom Shortcut Rating: 5 out of 5 stars5/5Storytelling: A Guide on How to Tell a Story with Storytelling Techniques and Storytelling Secrets Rating: 4 out of 5 stars4/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Rating: 5 out of 5 stars5/5How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Rating: 5 out of 5 stars5/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5The Predictably Irrational Rating: 4 out of 5 stars4/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy As They Do Rating: 5 out of 5 stars5/5Platform: Get Noticed in a Noisy World Rating: 4 out of 5 stars4/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5Contagious: Why Things Catch On Rating: 4 out of 5 stars4/5Permission Marketing: Turning Strangers into Friends, and Friends into Customers Rating: 4 out of 5 stars4/5
Reviews for Propaganda - Original Edition
Rating: 4 out of 5 stars
4/5
1 rating0 reviews