The Ride of a Lifetime: Doing Business the Orange County Choppers Way

Written by Paul Teutul

Narrated by Walter Dixon

Since founding Orange County Choppers in Upstate New York in 1999, Teutul has grown the business from a hobby into a 70-person-plus operation that produces and sells 150 custom bikes a year at retail prices starting at $30,000 and quickly escalating to six figures. Teutul and his team not only sell their choppers from their world headquarters in Newburgh, New York, but throughout a multicountry dealership network in the US and abroad. Paul and his sons build the best one-of-a-kind choppers in the world with unrivaled passion, creativity, and honesty.

In The Ride of a Lifetime, Teutul elucidates the business principles that have made Orange County Choppers a household name. His smart commonsense business wisdom works for businesses both big and small in any industry. Here, listeners will learn firsthand how Teutul built a uniquely successful business by working hard and demanding it from others; encouraging and embracing unfettered creativity; establishing well-defined roles for every team member and demanding they support each other; and using honest conflict and confrontation to solve problems and constantly innovate. The Ride of a Lifetime is a smart, tough-as-nails guide to business success that every entrepreneur should hear. Do what you love. Work hard at it. And never give up. Running a business isn't easy, but it IS The Ride of a Lifetime.

• Language: English
• Publisher: Ascent Audio
• Release date: Mar 2, 2009
• ISBN: 9781596593831