Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare

Written by Chris Bevolo

Narrated by Mike Stanley

On the ten-year anniversary of the release of the original Joe Public Doesn't Care About Your Hospital book, author Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. The book explores five key ways consumer health engagement may change over the coming decade, covering everything from AI and personal monitoring to consumerism, new competition, the politicization of healthcare, and growing health disparities. The book makes five bold predictions about that future, which range from exciting and promising to ominous and discouraging. Based on insights developed by a team of researchers, strategists, and futurists at Revive, the five core predictions are supported by more than 250 resource citations and input from 22 industry experts who were interviewed for the book, including health system CEOs, venture capitalists, entrepreneurs, and physicians. The purpose of the book is to spark conversation about how the future of health and healthcare in the U.S. might emerge, and how individuals and organizations might want to prepare for--or even change--that future.

• Language: English
• Publisher: Rutledge Hill
• Release date: Jul 26, 2022
• ISBN: 9781400227099

Chris Bevolo

Chris Bevolo is a nationally recognized futurist, author, and speaker on healthcare marketing, strategy, and branding who has spent his career helping organizations better understand and leverage key trends in healthcare competition, branding, and consumerism. Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare is Chris' seventh book, and his 2011 book, Joe Public Doesn't Care About Your Hospital (RockBench Publishing), became a field guide for driving transformation in hospital marketing departments across the country. His other books include The Gospel of Growth (Revive, 2020), Joe Public III: The End of Hospital Marketing (RockBench Publishing, 2018), Joe Public II: Embracing the New Paradigm (Interval, 2014), A Marketer’s Guide to Measuring Results (HealthLeaders Media, 2010), and A Marketer’s Guide to Brand Strategy (HealthLeaders Media, 2008). Chris has written dozens of articles and papers and is a frequent keynote speaker and featured presenter at national healthcare conferences on the topics of marketing, branding, innovation, and consumer trends.   Chris founded Interval, a nationally-recognized healthcare marketing firm, in 1995 and has worked with dozens of hospitals and health systems across the U.S. to develop successful marketing and branding initiatives. In 2014, Interval was acquired by Revive, and Chris now serves as Chief Brand Officer at the agency. Chris earned an M.B.A. at the University of St. Thomas in Minneapolis and holds a B.S. in journalism and mass communication from Iowa State University.