Muscle & Fitness Hers South Africa

LOVE THE SKIN YOU'RE IN!

SINCE THE DAWN of time—and of advertising— women have struggled to accept their bodies and have the world outside reciprocate that self-respect. The models of “beauty” have rarely been strong, tough, adventurous, confident women. Yet, times are changing.

The #bodypositive, #selflove, and #selfcare movements we are seeing from sportswear and beauty brands, hashtags, and memes have made embracing yourself a welcome trend. Last year on New

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