Woman's Day Magazine NZ

Why 28-Day Challenges Don’t Work

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YOUR ULTIMATE GUIDE TO BEING THE BEST YOU

If you use social media, chances are you’ve been served a plethora of digital ads encouraging you to sign up to one of many 28-day fitness challenges. There’s the 28-day home Pilates plan, a “28 days to a six-pack” challenge and even a 28-day somatic workout programme.

What they have in common is two things. Firstly, they’re unregulated. The so-called experts promoting such challenges are almost certainly not local, may not be qualified

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