GENERATION Z IS EMBRACING cash, despite digital money being the primary way of spending, saving and investing in 21st century life.
Some 69 percent of Gen Zers (born between 1997 and 2012) in the U.S. and U.K. were using cash more than they did in 2022, found a 2023 study by HarrisPoll on behalf of Credit-Karma—and nearly a quarter (23 percent) are using it for the majority of their purchases.
The research checks out with the trend of keeping large amounts of cash at home rather than putting it in a bank account, checking or savings, which can be seen on social media. Using cash instead of card or online transactions has become increasingly popular on TikTok,
