Los Angeles Times

Ads were supposed to make Gascon's challengers stand out. So why do they all look the same?

The March 5, 2024, primary race for district attorney is the most crowded contest in the office's 174- year history, with 11 candidates running to unseat George Gascón as L.A.' s top cop.

LOS ANGELES — The ads open with a stirring violin track, the subject striding confidently past the Broadway facade of the L.A. County Hall of Justice, or the Temple Street face of the United States Courthouse, or the Art Deco tower of City Hall.

A piano swells under the strings as the star greets first responders, working families or unhoused people.

The screen flashes to a drone shot of downtown, a quick cut to a closeup of Los Angeles County District Attorney George Gascón, and then grainy CCTV video of one of America's most talked-about crime trends: the "smash and grab."

If those commercials seem familiar, it's because L.A. County's 5 million registered voters are being bombarded with campaign messages that tend to follow a similar script.

The March 5

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