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    With unprecedented spending, Caruso is everywhere. Can the billionaire become overexposed?

    by James Rainey, Los Angeles Times Jun 06, 2022 7 minutes
    Rick Caruso tours Grand Central Market as he continues his campaign to become Mayor of Los Angeles on Thursday, June 2, 2022, in Los Angeles, California.

    LOS ANGELES — As an information technology engineer and digital native, Tim Hamner Jr. spends a lot of time online, consuming videos, podcasts and news.

    But when the 28-year-old clicked on a cooking video the other day, he first got a pitch from an increasingly ubiquitous interloper — Los Angeles mayoral candidate Rick Caruso.

    "All I wanna do is see how to make homemade funnel cakes," Hamner protested on Twitter, "and I gotta see a Rick Caruso ad every 5 minutes! I'm tired!!!!"

    Hamner is not the only one with Caruso on the brain. The billionaire real estate developer is frustrating his opponents and delighting his friends with a surge of spending unprecedented in Los Angeles political history and remarkable even by national standards.

    Caruso's nearly $34 million outlay as of last week was more than 11 times the expenditures by his principal rival, U.S. Rep. Karen Bass. The candidate's $24-million investment in television, radio and digital advertising more than tripled what Eric Adams spent in all of 2021 to become mayor of New York. Only one candidate in the nation — running for U.S. Senate in

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