It takes a talented team of ‘creatives’ to come up with an ad campaign that manages to offend on as manymagazine 50 years ago, one thing we can be sure of is that it worked. We know this because of the retraction the magazine ran in its following issue apologising for the fact that its advertising manager had mistakenly booked the Indian Wheels advert to run in the magazine a month earlier than Indian Wheels had planned. The interest created by the ad, noted, ‘has been very high’ – which would have been exactly the result the Indian Wheel company would have wanted, except for the fact that it did not have sufficient stock to meet the sudden and expected demand for its product generated from an advert the company hadn’t been expecting to air for another month…
