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    With new Joe Rogan deal, Spotify's exclusive big-name podcasting era is done

    by Wendy Lee, Los Angeles Times Feb 02, 2024 2 minutes
    In this photo illustration, "The Joe Rogan Experience" podcast is viewed on Spotify's mobile app on Jan. 31, 2022, in New York.

    LOS ANGELES — Podcaster Joe Rogan signed a new multiyear deal with audio giant Spotify that will make his popular podcast available on multiple platforms and no longer exclusive to the Swedish streaming service.

    The deal, which could be worth hundreds of millions of dollars, signals a shift in Spotify's strategy from being the home of exclusive podcasts to an audio company that structures deals based on wide distribution and

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