How Batman and Scotland Yard are helping Spotify move beyond Joe Rogan fallout
LOS ANGELES — Four months ago, the Swedish podcasting giant Spotify was in its own pop culture free fall.
Its CEO apologized to the employees for controversy surrounding popular podcaster Joe Rogan and faced questions about whether the company's heavy foray into podcasting was backfiring. Rogan himself also apologized, and several musicians including rock artist Neil Young demanded a boycott of Spotify.
But ultimately, Young's boycott did not have any substantial effect on Spotify's business. The streaming service grew subscribers in the first quarter, and even Rogan said he gained more listeners.
Instead of retreating, the company says it is doubling down on podcasting, continuing with a strategy that has propelled Spotify from an underdog in the
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