EVERY TIME I GO to the supermarket, it’s as if I’m in a fever dream. Surely butter isn’t that expensive? It’s how much for a block of cheddar? Sadly, the harsh reality is food prices are high and they’re not going to fall.
And even when things don’t appear to have increased in price, it could be we’re being hoodwinked by shrinkflation and its cousin scrimpflation. The former is when packaging gets smaller but not by enough for us to immediately realise we’re getting less for our money. The latter is when products are changed to make the production cost less but
