Gamified shopping and £1 deals: the unstoppable rise of 'Chinese Amazon' Temu
Camilla, from Brentford, first stumbled across Temu when she was shopping online ahead of a family holiday. “I was looking around for beach shoes for the kids and I was on the verge of buying a pair for £16 off Amazon, but I thought I’d check prices elsewhere,” she tells me. “I found an identical pair on Temu and, I kid you not, it was £1.99. I don’t know how they do it.”
Camilla has since become a regular on the site, buying everything from vases to party decorations. “It’s like fast-fashion – if something’s trending, whether it’s clothes or a household product, you can get it for a fraction of the price,” she says.
She's not the only one. In the space of a year, Temu – a gamified, Gen-Z-friendly 'Chinese
