What is Temu, and should you let your parents order from it?
Temu aggressively markets "hot deals," such as a hooded button-up fleece jacket for $8.32. But some U.S. officials accuse Temu of unfair and/or unethical practices.
Temu's Super Bowl ads promise to let people "shop like a billionaire" — and they've helped the Chinese-owned online discount marketplace expand in the U.S. at a breathtaking pace.
"In less than a year, this business has spun up an online retailer that is, like, 75% the size of [Target.com], which is enormous," The Atlantic's Amanda Mull told NPR last fall, citing Temu's $16 billion in revenue in 2022.
But that explosive growth has also fueled skepticism from consumers over the quality of Temu's offerings. And some U.S. officials accuse Temu of underpinning its business with unfair and/or unethical practices.
Here's a quick guide to Temu and the questions about it:
