VegNews Magazine

The Case for Less LABELS?

ew research from the Massachusetts Institute of Technology (MIT) reveals that . The study offered college students and staff a choice between a vegan hummus wrap and a Greek salad wrap with dairy feta cheese. When the vegan option was labeled, only 36 percent chose it, compared to 61 percent when unlabeled. A second, larger study conducted saw about 10 percent more people choose vegan food when it was unlabeled. The study concludes that these labels “do more harm than good” and removing them could normalize vegan eating, which is the better option for personal health, animals, and the planet.

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