Everand Logo

Welcome to Everand!

  • Los Angeles Times

    Use social media to become an influencer in your field. Here's how to do it

    by Emma Fox, Los Angeles Times Sep 22, 2023 7 minutes
    Many types of professionals have chosen to spotlight their careers on social media, whether it's to garner interest in their work, correct misconceptions, attract clients, earn supplemental income or just have fun.

    You can spend hours watching dermatologists pop pimples, furniture restorers fix aging cabinets or crane operators move heavy materials from hundreds of feet in the air — all from the comfort of your own home.

    Many types of professionals have chosen to spotlight their careers on social media, whether it's to garner interest in their work, correct misconceptions, attract clients, earn supplemental income or just have fun. And audiences are loving it.

    Are you thinking about making the leap to becoming an online expert? Do you want to connect with other professionals in your field and share resources with the masses?

    The Times talked to Morgan McSweeney, known on TikTok as Dr. Noc; music producer Chris Ju, or "Kato On The Track" on Instagram; Anthony Barbuto who is "The Lawyer" on TikTok; and plastic surgeon Anthony Youn, otherwise know as "Doctor Youn" on TikTok. Here are their tips on how to create your personal brand using the expertise you're already building at your job.

    Why put your skills on social media?

    McSweeney, who holds a doctorate in pharmaceutical sciences and immunology, said he started posting online because there was a lot of misinformation proliferating during the COVID-19 pandemic. Social media struck

    You’re reading a preview, subscribe to read more.

    More from Los Angeles Times

    Los Angeles Times7 min read
    Indie Creatures To The Core, David And Nathan Zellner Cut Their Own Path Through The Wild
    A family makes their way through a woodland forest, eventually stopping to set up camp. They have something to eat, go to sleep and then get up to do it all over again. Except this isn't a family on a wilderness getaway. It's a group of shaggy, mythi
    Los Angeles Times7 min read
    In Ukraine's Old Imperial City, Pastel Palaces Are In Jeopardy, But Black Humor Survives
    ODESA, Ukraine — On a cool spring morning, as water-washed light bathed pastel palaces in the old imperial city of Odesa, the thunder of yet another Russian missile strike filled the air. That March 6 blast came within a few hundred yards of a convoy
    Los Angeles Times2 min read
    Kendrick Lamar Responds To Drake In New Diss Track 'Euphoria'
    LOS ANGELES — Kendrick Lamar is having his say. Again. A week and a half after Drake dropped two songs in which he insulted the Compton-born rapper — diss tracks Drake released after Lamar attacked him last month in the song "Like That" — Lamar retur

    Related Books & Audiobooks