“It doesn’t matter why they come in. All that matters is that they do. If people were coming in to get free pencils, that would be just fine.”
Those words come from a wise man who used to work at the dojo I attended. Stated another way: Before people can enjoy all the benefits martial arts training offers, they have to sign up for lessons, and before you can sign them up, you have to get them in the door. It’s hard to argue with his logic.
Back in the 1970s, our dojo would organize women’s self-defense workshops through the Chamber of Commerce in our city. Every time one took place, at least one or two attendees would join the karate school afterward. That really stuck in my
