NZ Marketing

TVNZ+ streams into the future

With a brand new name and a free content offering starting with more than 300 feature length movies, TVNZ+ has completely redefined the networks’ service to viewers. And this is just the beginning.

“It is no longer a catch up service and it hasn’t been for quite some time,” says Director of Content Cate Slater.

“It has been a streaming service in its own right, but this [rebrand] gave us the opportunity to change the perception of the service in the market. I think we’d all agree that it’s been successful in doing that.”

One of the main challenges faced when offering content such as movies on a streaming platform is being granted

You’re reading a preview, subscribe to read more.

More from NZ Marketing

NZ Marketing4 min read
Lucky You!
John Wanamaker (1838-1922) is regarded as a marketing pioneer. A hugely successful Philadelphia-based retail merchant, he’s lauded by marketers both for developing the modern concept of the department store and for his prodigious use of advertising t
NZ Marketing9 min read
Keeping It Local
There’s an indisputable trend towards New Zealand-owned creative agencies thriving, despite the dominance of global networks. Local agencies tend to be more agile and adaptable, allowing them to quickly respond to client needs and changing market tre
NZ Marketing2 min read
CHARM BY NAME, charming By Nature
I feel positive about the opportunities that’ll be presented to agencies like Charm in the coming months. Charm continues to remain steadfast in its dedication to excellence for our clients, and each other. We’re not unique in the challenges we face

Related Books & Audiobooks