While Netflix’s Basic with Ads plan launched in the US on November 3, 2022, details around a similar planned launch for New Zealand are scarce, and dentsu Aotearoa is looking to its international colleagues to see how things play out.
Richard Hale, Managing Director - Media at dentsu Aotearoa, says that his agency has some clients involved in the launch in Australia “so we will be able to see first-hand how that is working and take our lead from them”.
This ad supported plan also rolled out across Canada, France, Germany, Australia, Japan, Korea, Brazil, Mexico, Italy, and Spain, and while not confirmed at the time of
