A CHANGING CHANNEL

The first ever television ad cost a whopping $9. It was for Bulova watches and was broadcast in 1942 during a baseball game between Philadelphia and Brooklyn.

And no doubt, return on investment at an event of that scale wasn’t too shabby either.

Now, the cost of a television ad is generally in the thousands, given the production costs involved.

And while at one time, this expenditure was more than justified considering TV had most households’ undivided attention, viewers have since dwindled as audiences have scattered their attention over different entertainment platforms.

So, naturally advertisers have responded to this, shifting much of their ad spend over to digital platforms.

But, that’s not to say TV should be discounted. Despite the dominance of digital over TV in terms of ad spend, TV still makes up a large slice of the advertising revenue pie.

According to