The way in which we watch TV is evolving, with New Zealanders increasingly choosing to engage with both broadcast video on demand (BVOD) and subscription video on demand (SVOD) platforms. TVNZ On Demand, Neon, Netflix, Amazon Prime, Spark Sport, Disney Plus, Apple TV+ – the digital options for TV viewing have expanded at a rate to satisfy the most discerning viewer, yet at the same time live TV viewing is holding steady, with 89 percent of all linear viewing remaining live for over three million New Zealanders who engage with TV every week.
We’re in a golden age of content. People are watching more TV shows than ever before, but how we’re watching has changed. Since Sky launched Neon in 2015, to coincide with the launch of Netflix in New Zealand, the landscape has changed radically. For marketers, the advertising options have proliferated, but choices often seem confused and haphazard as advertisers, like viewers, come to grips with the new age.
Local broadcasters have perhaps been helped by the realisation that New Zealand’s Netflix has one of the worst content libraries in the world. Simply put, this is because the local players already have New Zealand distribution rights to some of the best shows available. A recent Surfshark study demonstrated that although Netflix doesn’t have any trouble securing programming for New Zealand, the quality of the titles available leaves something to be desired. As Stuff wrote in June 2020: “Although New Zealand
