The U.S. OTT video services market continues to evolve, with a continued explosion of new, large services from big brands joining an already crowded market and consumers adding multiple services beyond the Big 3 players: Netflix, Amazon, and Hulu.
Several overarching trends that have shaped the OTT video service market over the past year or so have affected providers across the entire ecosystem. These trends include unprecedented consumer consumption, the growing divide between OTT and pay-TV, and the evolution of content windowing.
OTT consumption has increased across a variety of business models. While subscription-based services (SVODs) such as Netflix are the primary method of consuming OTT video, consumers use a wide variety of methods to access and consume content including free ad-based services, TV Everywhere apps available via a pay-TV service, and pirated content. Additionally, “freemium” services that
