It seems that at the start of each new year, media punters say how tough it’s been for owners over the previous 12-month period. Media is a tough gig. With a similar storyline playing out in 2022, and much of the same challenging environment predicted for the 12 months ahead – the story holds true for 2023.
Print and digital publishers, television stations and radio platforms are struggling as high inflation and rising interest rates put a dampener on highly competitive advertising revenue – the main source of income for many local media owners.
The recently released earnings reports from several of our largest media owners speaks to this overall sentiment – with a mixed bag of positive audience trends but less than exciting profits amidst uncertain economic times.
Sky TV for one topped one million customers in the last financial year with
