“Thinking back on the last 12 months we have probably done more work now than we have done in the last six years,” says Donna Gurney, Senior Director of Ad Sales, Warner Bros. Discovery ANZ.
That’s not hard to believe considering the huge amount of growth in the volume of content that exists on ThreeNow. And this is driving a significant audience growth across OnDemand and live streaming.
“We started looking at increasing our content library last year and 2021 had around 40 percent more shows than the previous year. In H1 this year we have grown that again by 24 percent so we have got about