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  • Los Angeles Times

    How one Hollywood company is placing its bets on internet stars

    LOS ANGELES — More than 1,000 people came to see Brian Awadis. They queued up outside the Hollywood headquarters of his parent company, FaZe Clan, in a line that snaked around the block: a gaggle of eager preteens, streetwear-clad high-schoolers and beleaguered parents slowly inching down Melrose Avenue. Many waited hours to brush shoulders with the vlogger, who regularly entertains an ...
    by Brian Contreras, Los Angeles Times Dec 05, 2022 6 minutes
    FaZe Clan employee Mike Swiv takes a call at Faze Clan's headquarters in Los Angeles on Nov. 16, 2022.

    LOS ANGELES — More than 1,000 people came to see Brian Awadis.

    They queued up outside the Hollywood headquarters of his parent company, FaZe Clan, in a line that snaked around the block: a gaggle of eager preteens, streetwear-clad high-schoolers and beleaguered parents slowly inching down Melrose Avenue.

    Many waited hours to brush shoulders with the vlogger, who regularly entertains an audience about as big as the population of Sri Lanka.

    "I would literally love to meet every single person," Awadis, standing on a stage inside the warehouse-like office, told the fans who'd already made it in. "My team tells me it's impossible."

    Those outside Awadis' orbit might be puzzled as to how he can draw such a large crowd. With just a handful of credits on IMDb — all as himself — he's hardly your standard celebrity; after a brief stint in Los Angeles, the 26-year old San Diegan moved back south to be closer to home.

    Yet on the internet, or at least certain corners

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