KIT ZONE THE BRAND VISITS: PARCOURS
THIS is one of my three laptops… and here's a bag of sensors… and see those oscillations? That is what I am interested in.” Steve Faulkner, sport scientist and senior lecturer in science and technology at Nottingham Trent University (NTU), has just popped into Parcours’ chipboarddecorated office-cum-warehouse and he's in his element. He's not the only one. Dov Tate, owner of the UK wheel brand, is hypnotised by Faulkner's data-rich spell. “Ultimately, we're both engineers,” smiles Tate, “albeit Steve's a worldclass one. He's helped us deliver what we feel will be a gamechanger for us and triathletes…”
LAUNCHING IN KONA
We're in Puttenham, near Guildford, to find out more about Parcours, one of the UK's most progressive and fastest-growing wheel brands. The timing's perfect as not only is Midlandsbased Faulkner in the area visiting his father-inlaw, but Tate, plus marketing guru Amy Marks, once of Canyon and M&C Saatchi, are in particularly exuberant fettle ahead of the company's latest wheel launch.
“We're heading to Kona to launch an update of our Chrono wheelset, plus 83mm Chrono Max and disc wheel,” reveals Tate. “As for Steve, he's worked with
