This is one of my three laptops… and here’s a bag of sensors… and see those oscillations. That is what I’m interested in.” Steve Faulkner, sport scientist and senior lecturer in science and technology at Nottingham Trent University (NTU), has just popped into Parcours’ chipboard-decorated office-cum-warehouse and he’s in his element. He’s not the only one. Dov Tate, owner of the UK wheel brand, is under Faulkner’s data-rich spell. “Ultimately, we’re both engineers,” smiles Tate, “albeit Steve’s a world-class one. He’s helped us deliver what we feel will be a gamechanger for us and cyclists…”
We’re in Puttenham, near Guildford, to find out more about Parcours, one of the UK’s most progressive and fastest-growing wheel brands. The timing’s perfect as not only is Midlands-based Faulkner in the area but Tate, plus marketing guru Amy Marks, once of Canyon and M&C Saatchi, are in fine fettle ahead of the company’s latest wheel launch.
“We’re heading to the [226km triathlon] Ironman World Championships in Kona, Hawaii, to launch an update of our Chrono wheelset, our 83mm Chrono Max and
