In 2021, the Urus accounted for roughly 60 percent of Lamborghini’s auto deliveries — 5,021 out of a total 8,405 units. That’s up from 3,815 Uruses sold during the 2018 model’s debut year. From purely a monetary perspective, the large SUV has become the Italian automaker’s most important and profitable release. To find out why, we sat down with Lamborghini America CEO Andrea Baldi.
duPont REGISTRY: Why do you think the Urus has been such a success for Lamborghini?
When it came to market at
