MotorTrend

Fred Diaz

“If I had a nickel for every time a dealer or the public said, ‘I hope you bring the Evo back or bring a truck to the market,’ I could probably retire.”

Fred Diaz took over as CEO of Mitsubishi Motors North America on April 1. In 2013, after a 20-year career at FCA’s various iterations, he left to oversee Nissan’s truck strategy, before being deployed to Japan to work on Mitsubishi global sales

You’re reading a preview, subscribe to read more.

More from MotorTrend

MotorTrend3 min read
2023 Ford F-Series Super Duty
PROS Strong engines • Hugely capable haulers • Functional interior layout CONS Looks and feels old • Mediocre unladen ride quality • Loose steering The heavy-duty truck world moves more slowly than other pickup classes, and progress comes in spurts.
MotorTrend3 min read
2023 GMC Hummer EV 3X
PROS Futuristic interior and cool theatrical elements • Great handling when towing • Impressive fast-charging capability CONS Needs Extreme Off-Road package for full potential • Some interior materials don’t align with cost • Inefficient The Hummer E
MotorTrend4 min read
Uaw President Shawn Fain Is The 2024 Motortrend Person Of the Year
Shawn Fain is the fiery auto worker driven to become a United Auto Workers leader. He was elected as the group’s president by a small margin in March 2023—the first UAW president directly selected by the membership—promising an end to past regimes’ c

Related Books & Audiobooks