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  • Fairlady

    FAMILY VALUES

    Apr 22, 2022 5 minutes
    BY ASHLEIGH ROMAN

    Feel Good & Co

    Carla Pereira and Stefanie Davis

    START-UP COSTS: ‘We used our personal savings to invest as capital. In total, it cost about R50 000 to pay for marketing and to purchase the materials we needed. We spent the whole of 2020 putting in the work and took it step-by-step, continuing to invest our own money wherever it was needed.’

    TURNOVER: ‘In the short time we’ve been trading, we have grown by about 5% and the company is now paying for itself, which is a milestone achievement.’

    Using the hard lockdown in 2020 as a chance to expand her existing business, Stefanie Davis and her mother, Carla Pereira, put their heads together to dream up a unique brand aimed at South African women. XO Underwear is a range of period-proof underwear that can be worn without any additional sanitary products.

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