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    A THING of BEAUTY

    Jun 17, 2022 6 minutes
    BY ASHLEIGH ROMAN

    Chick Cosmetics

    Nomfundo Njibe

    START-UP COSTS: ‘My start-up costs were between R150 000 and R250 000. The expenses included company registration, building a website, production, shipping, Wi-Fi, graphic design and marketing.’

    TURNOVER: ‘We started out with only two employees and have since grown enough to employ seven part-time employees. We are in the process of expanding our product range and securing more distribution channels, which will enable us to employ more people.’

    During a trip abroad in 2017, Nomfundo lost a bag containing her beauty products. While shopping for new essentials, she was struck by the vast selection of affordable beauty products by independent brands. It was the inspiration for Chick Cosmetics.

    How did you turn your vision for your business into a reality?

    I started Chick Cosmetics in my one-bedroom apartment when I had just relocated to Joburg. As the brand grew, I moved into a house, where I used the garage as storage. We’ve since moved to a warehouse.

    Beyond the

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