1 LIZ LETSOALO, FOUNDER OF MASODI ORGANICS
You started making shampoo and cream in your kitchen in 2018 while working full-time. What inspired you to start your business part-time?
The inspiration behind the brand, Masodi, was crafting a brand that could truly address skin and haircare concerns I know to be real pain points for many people as well as products that could be shared by different demographics. This while emphasising the need to not overlook black women. I initially threw myself into the work as a hobby, and watched as customers surprised me with a reception I did not expect. At a certain point, I had to leave my then job to dedicate my life to building this brand.
What was the process of mixing ingredients from home to having them approved and accredited? And where do you now manufacture your products?
When we started, we kept the product formulations simple and organic for safety purposes. This is where the ‘organics’ in the name comes from. We launched as an organic brand to allow for simple formulations of blended organic oils and butters. We then had them tested to ensure that the consumer was safe. As we grew in business size as well as skill and capability, we brought on board a team of expert formulators dedicated to working on our product development to improve effectiveness, and to keep up with the complexity of the skin and haircare concerns that the consumer has. This has seen us improve our product offering and the results people can enjoy from the products. We produce the products both in-house and through manufacturing partners.
Why did you want to create your own brand, especially as the competition is quite high?
Because it was one of the few ways I felt assured I could have the creative prerogative to conceptualise, map out and execute my vision. I also have worked in spaces that have tested my ability to resolve problems, so I was not worried about high competition.
What is the story behind the name Masodi Organics?
The brand is named after my mother, Masodi, who has been my lifelong inspiration. I wanted to pay homage to her and the rest of our clan through the name.
What have been the highlights of your business journey since you focused on it in 2019?
It was the decision to take the plunge to leave my full-time job at a multinational organisation. Shortly after that, the brand gained awareness and sales growth. From that, some retail opportunities with Clicks, Takealot, Superbalist, Pick n
