Sustainable STYLE
Silver Lining Gumboots
Liz Payne & Cally van Blerk
START-UP COSTS: ‘Our financial costs were just under R100 000, but as entrepreneurs we always think of our start-up costs in terms of time, energy and resources, which we used a lot of!’
TURNOVER: ‘We’ve enjoyed great success with our line, with 486% growth in the past year. Covid-19 was definitely our springboard since everyone went online-shopping, so we really invested in that.’
Long-time friends Liz Payne and Cally van Blerk spotted a gap in the women’s footwear market when they were unable to find a match for the high-quality gumboots that they had been wearing abroad.
What sparked the idea for your business?
Cally and I both lived and worked in the UK for some time and we loved the amazing gumboots that are available there. When we moved back to South Africa, the
