etail media has gained huge traction in the turf once held by large, traditional broadcasters and publishers in the US — and although there are fewer retail players in New Zealand, the outcome may ultimately be the same here. This emerging retail landscape features a blend of physical and digital shopping, and increasingly savvy consumers who traverse both worlds. In fact, 30 percent of shoppers are now omnichannel. And as a result, with
BRAND MARKETERS PREPARE FOR THE HOLY GRAIL OF MARKETING
Mar 30, 2022
2 minutes
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